¶ … Coffee Launch Event
Stakeholders
Stakeholder
Stakeholder Group
Interest in Project
MacVille Adelaide
Project Management Committee
Adams and Elizabeth
Barista Champion
Richmond Hotel
Competition winner
Venue for Marketing and promotion of the Project
Adelaide City, South Australia
Create awareness and boost up sales
Project Management Team
MacVille Adelaide
Smith
Marketing Management Team
MacVille Adelaide
Business promotion and advertisement designing team
Marketing Department
Coffee segment (MacVille Villiano brand)
Communication and promotion
Coffee Retailers
Minimum 300 in the Adelaide City
Distribution
Project Tasks
Conduct preliminary analysis:
Find a location that best suits the nature of this business segment, e.g. low competition, pleasant atmosphere, nearby developed areas, etc.
b. Book the place and make initial payment
Book flight (in Pacific Airlines) and accommodation (in Richmond Hotel) for Barista Champion iii. Locate and contact minimum 300 retailers in Adelaide City, South Australia that can become a potential value chain member for this coffee brand.
iv. Formulate marketing strategies:
a. Design advertisements, mails, documents, broachers, and pamphlets for the target audience
b. Start advertising and mailing to the potential audience (participants)
v. Finalize the list of participants
vi. Finalize arrangement for food and catering services according to the number of participants vii. Hire chairs, tables, coffee machines, refrigerators, grinders, and other equipments for food and catering viii. Make payment to the venue owner or manager
ix. Take final approval from the Marketing Management Team
x. Draft and send the final report to the MacVille Project Management Committee
3. Project Constraints
i. Cost Constraints:
$300 per night (with breakfast and dinner)
Total Budget of the Project: $12,500
ii. Time Constraints:
Maximum 10 weeks iii. Participants:
Members of the Project management team
Barista Champion
Coffee Retailers: minimum 300
Caterers and waiters (to be hired from "Staff Solutions")
iv. Legal Constraints:
Every phase of the project must be initiated after...
Venue
A. Greenaway Art Gallery
i. Address:
Kent Town SA 5067, Australia
ii. Distance and directions from Adelaide International Airport:
9.7 Kilometers
20 Minutes drive through Sir Donald Bradman path (A6)
iii. Distance and directions from Adelaide City Council:
2.0 Kilometers
6 Minutes drive
Drive through Rundle Park and Rymill Park[footnoteRef:2] [2: ]
iv. Locality Attractions:
Free Parking area
World-class food and catering services
Executive class accommodation
Nearest to a couple of beautiful parks (Rundle Park and Rymill Park)
v. Estimated Cost:
$3,900 (without catering services)
B. South Australian Maritime Museum
i. Address:
126 Lipson Street, Port Adelaide SA 5015, Australia
ii. Distance and directions from Adelaide International Airport:
14.5 Kilometers
22 Minutes drive through Tapleys Hill Rd (A15)
iii. Distance and directions from Adelaide Town Hall:
14.5 Kilometers
26 Minutes drive through A7[footnoteRef:3] [3: ]
iv. Locality Attractions:
Free parking area
Modern building infrastructure
Located in the most developed area of the city
Nearby fast food restaurants and supermarkets
Wood flooring
v. Estimated Cost:
$4,500 (without catering services)
5. Resources
i. Marketing Department: Design advertisements and mails
ii. Internet: Market survey to find retailers and venue for the project iii. MacVille Adelaide: Contact minimum 300 retailers in Adelaide
iv. Venue Manager: Event management like arrangement of food, organization of staff, caterers, and waiters, etc.
6. Resources and Task Allocation
Sr. No.
Tasks
Allocation and Resources
1
Flight and accommodation for Barista Champion
Project Manager
2
Advertisements and mails
Project Manager
3
Design marketing campaigns
Marketing Department
4
Food and…
